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  "docSlug": "9c995cfa26e4",
  "documentTitle": "Porch Group Inc (PRCH)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Ben Axler",
  "documentKindSlug": "activist-deck",
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  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2021-04-08 00:00:00",
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  "pageCount": 63,
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  "function": "expose_contradiction",
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  "notes": "Uses a red flag icon to signal a warning/contradiction. Includes BBB reviews as qualitative evidence of low quality.",
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      "text": "Porch would love investors to believe it's a high quality SaaS software company... we believe Porch is essentially a human capital intensive lead generation company",
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      "text": "Employee distribution and headcount growth by function",
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      "text": "201E Revenue Distribution",
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      "text": "Source: Company Presentation, LinkedIn Premium, Recent BBB reviews",
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      "kind": "title",
      "text": "We Believe Porch Is Really A Glorified Human Capital Intensive Lead Generator",
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  "loops": [
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      "from": 53,
      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
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      "position": 2,
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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