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  "documentTitle": "Prestige Consumer Healthcare Inc. (PBH)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Ben Axler",
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  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2020-06-30 00:00:00",
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  "slideType": "pain_points",
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  "notes": "Uses photographic evidence to highlight shelf placement issues across four major retailers.",
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      "kind": "callout",
      "text": "Products placed on the floor. For people seeking pain relief, having to bend over for PBH's product may increase discomfort and aggravation",
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      "text": "For people seeking pain relief, having to bend over for PBH’s product may increase discomfort and aggravation",
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      "text": "Four-panel photo grid showing shelf placement at Walmart, CVS, Walgreens, and Rite Aid.",
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      "text": "We find the same holds true for PBH's pain relief products BC, Goody's and Ecotrin. BC/Goody's is one of PBH's power core brands (top five brands representing ~50% of sales). The products are positioned close to the floor and away from the consumers eye level. We believe poor shelf positioning relative to cheaper alternatives is a factor in Ecotrin's struggles and declining growth.",
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      "text": "Source: Spruce Point research",
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      "text": "Poor Placement For \"Power Core\" Brands: Pain Relief",
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