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  "documentTitle": "WD-40 Company (WDFC)",
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  "authorName": "Ben Axler",
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  "sourceTypeLabel": "Short seller",
  "presentationDate": "2020-04-02 00:00:00",
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  "notes": "Uses a screenshot of a CNBC Mad Money segment to highlight a perceived disconnect between the CEO's rhetoric and the company's actual business.",
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      "text": "Spruce Point is concerned to see WD-40’s CEO promoting his investment case on Jim Cramer’s Mad Money, a venue that attracts many retail investors. The CEO offered a perplexing view on his Company, claiming they are in the “memories” business.",
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      "text": "Spruce Point is concerned to see WD-40’s CEO promoting his investment case on Jim Cramer’s Mad Money, a venue that attracts many retail investors. The CEO offered a perplexing view on his Company, claiming they are in the “memories” business.",
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      "kind": "quote",
      "text": "If you asked me what business we’re in, we’re in the memories business. We create positive lasting memories by solving problems in factories, homes and workshops of the world",
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      "text": "A Retail Geared Stock Promotion?",
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