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  "documentTitle": "WD-40 Company (WDFC)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Ben Axler",
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  "presentationDate": "2020-04-02 00:00:00",
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      "text": "WD-40 is a small company with 495 employees. It touts its “tribe” members – reference to a close-knit group with common values and a sense of belonging.",
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      "text": "Why do we call ourselves a tribe? At WD-40 Company, we call our employees tribe members. As individuals, and as an organization, we aspire to live up to the behaviors of a tribe. For us, a self sustaining and co-dependent tribe share common attributes such as values, knowledge, celebration, ceremony and a strong sense of belonging. Each tribe member is recognized for their specialized skills and their contributions to benefit the greater good of the tribe. Through these efforts, a tribal culture becomes a self-sustaining place where people want to stay and grow.",
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