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      "text": "~50% Less Expensive Than WD-40",
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      "text": "In business since 1924, Ace Hardware is the largest home improvement franchise company in the world, with over 5,100 stores operating in over 60 countries.(1) We find that Ace has a competing product on its shelves at approximately 50% less than WD-40's.",
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      "text": "1) Ace Hardware\nSource: Spruce Point research, Q2 2020",
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      "text": "Other Hardware Stores Directly Compete",
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