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  "documentTitle": "WD-40 Company (WDFC)",
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  "authorName": "Ben Axler",
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  "presentationDate": "2020-04-02 00:00:00",
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  "notes": "Uses a 'CEO quote vs. Industry reality' structure to highlight a structural business risk.",
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      "kind": "callout",
      "text": "The electric vehicle has one moving part... requires less periodic maintenance and is more reliable.",
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      "text": "They have fewer moving parts, so there's less to build and less to break down... Conventional powertrains may have as many as 2,000 moving parts... while electric powertrains may have as few as 20.",
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      "text": "Setting aside the current economic crisis... this inevitably translates into less use of WD-40's lubricants in the long-term.",
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      "text": "The great thing about our end users is the variety of our end users... To the guy who's earning his living... make repairing a motor vehicle who could use up to $70 worth of WD-40 a year.",
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      "text": "Largest Auto End User Under Long-Term Pressure In An Electric Vehicle World",
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