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  "documentTitle": "Align Technology, Inc. (ALGN)",
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  "authorName": "Ben Axler",
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      "text": "Spruce Point believes that its decision to expand this risk factor may reveal that Align already sees pricing pressure and customer losses as orthodontists begin to push back against Align.",
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      "text": "Recent changes to Align's risk factor on competition suggest that management views the recent influx of new competitors as a material threat to the business. Spruce Point believes that its decision to expand this risk factor may reveal that Align already sees pricing pressure and customer losses as orthodontists begin to push back against Align. We strongly believe that pushback will only grow more intense as orthodontists become increasingly aware of and comfortable with the current alternatives to Align.",
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      "text": "We also believe doctors are sampling alternative products and/or taking advantage of wires and brackets bundles that essentially give clear aligners away for free or at reduced prices. — ALGN: 2019 10-K",
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      "text": "Changing Risk Factors Reveal Acknowledgment of Competitive Threats?",
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