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  "documentTitle": "Align Technology, Inc. (ALGN)",
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  "authorName": "Ben Axler",
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  "presentationDate": "2020-04-09 00:00:00",
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      "text": "Despite the recent influx of competition in the space, Align appears to continue to behave as a monopolistic player in the doctor-directed clear aligner market.",
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      "text": "Dental practitioners with whom we spoke told us that Align is an outlier in the orthodontics industry today: while costs for dental equipment are coming down almost across the board, Align continues to raise prices on its orthodontists and dentists.",
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      "text": "Despite the recent influx of competition in the space, Align appears to continue to behave as a monopolistic player in the doctor-directed clear aligner market.",
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      "text": "From a patient perspective, they are relatively impartial to the brand of clear aligner. If the doctor recommends Clarity or ClearCorrect, the patient is not going to care.",
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      "text": "I don't think the customer really cares which clear aligner treatment they are getting.",
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      "text": "Align has been so arrogant over the last three to five years. They raise prices every summer... If they don't adjust their prices, they are going to see major market share erosion.",
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      "text": "The cost of orthodontics is coming down across the board... This is the problem with Invisalign, they keep raising their fees every year. I am getting squeezed by Invisalign, they keep raising their prices...",
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      "text": "\"The cost of orthodontics is coming down across the board. The demand for orthodontic treatment is growing but the suppliers is growing exponentially, so costs again are going to come down. So we are going to see an absolute decrease in the cost of treatment. This is the problem with Invisalign, they keep raising their fees every year. This is opposite of the rest of the market. I am getting squeezed by Invisalign, I am charging less for it and they keep raising their prices...\" — Orthodontist, Diamond Plus Align Tier; \"I don't think the customer really cares which clear aligner treatment they are getting.\" — Dentist, DSO; \"From a patient perspective, they are relatively impartial to the brand of clear aligner. If the doctor recommends Clarity or ClearCorrect, the patient is not going to care.\" — Dentist, DSO; \"Align has been so arrogant over the last three to five years. They raise prices every summer and have done it every summer. If they don't adjust their prices, they are going to see major market share erosion.\" — Senior Employee, Major Dental Equipment Supplier",
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      "text": "Orthodontists And Dentists Pinched In The Pocket Book By Align",
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