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  "documentTitle": "Dropbox, Inc. (DBX)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Spruce Point Capital Management",
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  "presentationDate": "2020-02-06 00:00:00",
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  "notes": "Uses Semrush data to argue that Dropbox's customer acquisition cost is rising while organic visibility is declining.",
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      "text": "Using data from Semrush, we find that \"Free Cloud Storage\" is the most popular search term used to drive traffic to companies such as Dropbox. The data shows that the cost per click for this key terms has been rising materially. Consequently, we observe that Dropbox's ranking for \"Free Cloud Storage\" is falling.",
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