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  "documentTitle": "Monolithic Power Systems (MPWR)",
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  "authorName": "Ben Axler",
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  "sourceTypeLabel": "Short seller",
  "presentationDate": "2019-10-09 00:00:00",
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  "notes": "The slide uses a chronological list of 10-K disclosures to highlight the contradiction.",
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      "text": "It appears incredibly suspicious that, after CFO Rao claimed new products don't generate higher ASPs or margin, MPWR would then report record price increases in 2017/18. Prices fell on average 5% from 2013-2016.",
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      "text": "\"The way we roll out new products is that we usually -- once we have an idea and we know that technically we can do it, we go and approach our customers to see if there is an interest in the product and to ascertain how strong is their interest; and more importantly, even though there might be an interest, whether they would actually pay us a premium for it, because we have found out that you can introduce really interesting products for markets like smart phones, TVs, and while they might give customers a lot of benefits, it doesn't translate into higher ASPs or better margin for us. So we do go and verify that..\" — Former CFO Meera Rao, Needham Conf Jan 2016",
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      "text": "CFO Retires After Saying New Products Don't Translate Into Higher ASP or Margin And Then Margins And ASPs Increase",
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