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  "documentTitle": "Church & Dwight Co., Inc. (CHD)",
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  "notes": "Uses photographic evidence to debunk a management claim.",
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      "text": "\"but the way we looked at it was, as I said earlier, this is a brand-new category that's starting to form up now.\"",
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      "text": "The CEO's claim of FLAWLESS being a \"brand-new category\" is suspect. ULTA categorizes its products as Depilatories – hardly a new category. Sally Beauty buries the product under lubricants \"Cool Care\" and above the First Aid kit!",
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