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  "documentTitle": "Church & Dwight Co., Inc. (CHD)",
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  "authorName": "Ben Axler",
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  "sourceTypeLabel": "Short seller",
  "presentationDate": "2019-09-05 00:00:00",
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  "notes": "Uses photographic evidence to undermine management's strategic narrative.",
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      "text": "We believe that inconsistent product placement and messaging bodes poorly for long-term branding and consumer loyalty.",
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      "text": "FLAWLESS At Rite Aid Pharmacy",
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      "text": "CEO Farrell boldly claimed that FLAWLESS is a “brand new category”, yet retailers can’t seem to agree how best to position it on shelves. At CVS, we found it on lower level shelves right next to competitive products from Conair, Braun, Remington and Phillips. Across the street at Rite Aid, we found it in the “As Seen on TV” section of the store. We believe that inconsistent product placement and messaging bodes poorly for long-term branding and consumer loyalty.",
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      "text": "Note: Photos taken week of Sept 1, 2019",
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      "kind": "title",
      "text": "Horrible Product Placement (Cont'd)",
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