{
  "docId": "019dd923-622c-750b-8b98-c3e7825e1948",
  "docSlug": "8b6a62f49fba",
  "documentTitle": "Church & Dwight Co., Inc. (CHD)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Ben Axler",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2019-09-05 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 34,
  "pageCount": 92,
  "prevPage": 33,
  "nextPage": 35,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Uses Amazon price tracker screenshots to demonstrate price erosion.",
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  "metadataConfidence": 1,
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  "components": [
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      "kind": "callout",
      "text": "Despite having come to market only recently, FLAWLESS products are already experiencing pricing pressure from fierce competition.",
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      "kind": "chart",
      "text": "Price tracker chart 1",
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      "text": "Price tracker chart 2",
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      "kind": "metric",
      "text": "product price: 58%",
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      "kind": "paragraph",
      "text": "Despite having come to market only recently, FLAWLESS products are already experiencing pricing pressure from fierce competition. Amazon price trackers show that FLAWLESS recently cut the price of its Finishing Touch leg hair remover from $59.99 to $42.52 less than a year after first releasing the product. Even then, it remains 58% more expensive than its closest competition. The flagship FLAWLESS hair remover remains near its original price of $19.99, but is frequently discounted by anywhere from 25-40%.",
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      "kind": "title",
      "text": "Pricing Pressure Already Apparent Soon After Product Releases",
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      "evidence": "Uses external data to contradict company narrative of premium pricing power.",
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      "evidence": "The document extensively details the problems with CHD, including rising debt, low-quality EBITDA, worrisome strategy shifts, and concerning CEO history.",
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  "loops": [
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      "name": "Cost Of Inaction",
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      "evidence": "The overall thesis implies that failing to act on Spruce Point's analysis could lead to significant financial losses for investors holding onto CHD stock.",
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      "objective": "The cost of not selling CHD",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
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