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  "documentTitle": "Church & Dwight Co., Inc. (CHD)",
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  "authorName": "Ben Axler",
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      "text": "Spruce Point has sourced valuable data from Nielsen, a recognized leader in consumer market research. It has tracked FLAWLESS brand sales through grocery stores, drug stores, mass channel (WalMart, Target), discount clubs (BJ's / Sam's), and both dollar and convenience stores. We find alarming evidence that shows the faddish nature of FLAWLESS's brands, which have no more than a 3yr life cycle. Recent introductions, highlighted below, are currently showing signs of fatigue.",
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      "text": "Source: Nielsen. Note: Data excludes certain Department Stores, online and over the phone purchases",
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