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  "documentTitle": "PetIQ, Inc. (PETQ)",
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  "presentationDate": "2019-04-30 00:00:00",
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  "notes": "Uses a combination of narrative text, a direct quote, and a press release snippet to build a case of corporate collusion.",
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      "kind": "callout",
      "text": "...and Sholtis being rewarded for facilitating the PetIQ-VIP relationship?",
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      "text": "A close partnership (or merger) between VIP and PetIQ was the best of both worlds for Merial. Merial's support of such an arrangement would not surprise us: anecdotally, veterinarians report that Merial turned a blind eye to grey market diversion through the early to mid 2010s in a similar effort to push retail sales.",
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      "text": "PetIQ, Inc. Appoints Proven Multinational Animal Health Executive Susan Sholtis as President",
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      "text": "Did PetIQ and VIP expand their relationship at Merial's direction? During a recent presentation, Christensen claimed that he was introduced to VIP by Susan Sholtis...",
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      "text": "What you don't know is I met VIP Petcare, because Susan, the President of Merial said, you need to be with VIP Petcare...",
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      "text": "\"What you don't know is I met VIP Petcare, because Susan, the President of Merial said, you need to be with VIP Petcare, because what they're doing and what you're doing will change the industry. So, it's not hard that she gets excited when we follow some of those instructions and put the piece of the puzzle together to show up and help us execute on that strategy.\" — McCord Christensen, CEO, PetIQ",
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      "text": "A Relationship Facilitated By Merial",
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