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  "documentTitle": "PetIQ, Inc. (PETQ)",
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  "notes": "The slide uses a 'villain' framing by highlighting a competitor (Essentials PetCare) that Walmart prefers over the subject company (PetIQ).",
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      "text": "What kind of volume can a business like this expect when its clientele is pet owners who never go to the vet?",
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      "text": "News clipping: Veterinary clinic opens at a Florida Wal-Mart",
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      "text": "News clipping: Arkansas-based Walmart trying out pet clinics as tenants",
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      "text": "In its own statements about PetIQ's plans to grow its service business, it is clear that Walmart is not yet committed to a large-scale rollout of PetIQ wellness centers, and is monitoring the performance of locations opened in FY18.",
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      "text": "The reason being, we don't have the full-service offerings. We stress the importance of being with a doctor and a staff that they're already familiar with, and the importance of the expanded model of traditional veterinary hospitals. And the importance, if the pet falls ill, of the staff being familiar with the pet. — Dr. Douglas Spiker",
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