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  "documentTitle": "Dollarama Inc. (DOL)",
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  "authorName": "Ben Axler",
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  "sourceTypeLabel": "Short seller",
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      "text": "Perhaps in recognition of the fact that Dollarama is losing its status as a true dollar store, and that it now belongs to a different category, management has stricken almost all references to “dollar stores” from Company filings.",
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      "text": "Perhaps in recognition of the fact that Dollarama is losing its status as a true dollar store, and that it now belongs to a different category, management has stricken almost all references to \"dollar stores\" from Company filings. This poses a major threat to Dollarama's customer appeal, as evidenced by traffic trends and anecdotal customer reactions.",
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