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  "documentTitle": "Dollarama Inc. (DOL)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Ben Axler",
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  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2018-10-31 00:00:00",
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  "notes": "The slide uses a 'villain critique' style to undermine the company's core value proposition by citing public sentiment.",
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      "kind": "callout",
      "text": "Dollarama’s price increases may not yet put its prices on par with those of big box retailers like Walmart, but customers have taken notice that Dollarama has increased prices against other Canadian dollar stores.",
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      "text": "Dollarama’s price increases may not yet put its prices on par with those of big box retailers like Walmart, but customers have taken notice that Dollarama has increased prices against other Canadian dollar stores.",
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      "kind": "quote",
      "text": "They gonna have to change the Dollarama name soon... dollarandaquarterrama... NothingForADollarama.",
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      "kind": "quote",
      "text": "The dollar store is no longer a bargain if you shop around you can by the same things cheaper or same price elsewhere quit calling it dollarama no more dollar things.",
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      "kind": "quote",
      "text": "“The dollar store is no longer a bargain if you shop around you can by the same things cheaper or same price elsewhere quit calling it dollarama no more dollar things.” — Anonymous Internet User; “dollar tree here is drastically cheaper then dollarama” — Cody Williams; “Dollarama is not really a dollar store anymore.” — JJ Walker; “I go to Dollar Tree more often now just because everything there is $1.25” — Anonymous Internet User; “DollarRama is no longer in the same category since they sell at higher prices, more of a discounted store and not a dollar store.” — Anonymous Internet User; “They gonna have to change the Dollarama name soon” — Anonymous Internet User; “At the dollar-ish level everything I've found at DT has been a better value and equal, or better, quality.” — Anonymous Internet User",
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      "text": "Price comparison list between Dollar Tree (DT) and Dollarama (DM) for cleaning supplies.",
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      "kind": "title",
      "text": "“NothingForADollarama”: Customers Becoming Conscious Of Price Increases Versus Competitors",
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