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  "docId": "019dd923-622c-750b-8b98-8243e1c3d26d",
  "docSlug": "be8f2b4fd241",
  "documentTitle": "Weis Markets, Inc. (WMK)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Ben Axler",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2018-09-05 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 22,
  "pageCount": 46,
  "prevPage": 21,
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  "slideType": "geographic_map",
  "function": "diagnose_problem",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The slide uses a map to visualize competitive density and proximity, reinforcing the thesis that the new location is poorly positioned.",
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  "slideHref": "/slides/019dd923-622c-750b-8b98-8243e1c3d26d/22",
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      "kind": "callout",
      "text": "Latest Weis Review on Google: PRICES for fresh produce are very high! Today I compared prices vs. Acme. Surprisingly, Weis was 40%, 60%, and 134% higher for fresh mixed greens, salad kits, and cut cantaloupe.",
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      "kind": "image",
      "text": "Map of Randolph, NJ showing Weis location and surrounding competitors",
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      "kind": "paragraph",
      "text": "Weis is only opening two new stores in 2018 (and closing three that have been undisclosed). It chose to open in Randolph, NJ on July 19, 2018 at the site of a former failed A&P supermarket location. (1,2) We believe Weis will be challenged to succeed here given its close proximity to lower cost competitors 10-15 minutes away. Per the latest shopper review on Google, consumers already seem to be catching on to Weis' off-market prices.",
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      "kind": "source-note",
      "text": "Source: Google Maps; 1) Weis Market to open in former Randolph A&P, The Daily Record, 8/10/17; 2) Weis Opens New Store in Randolph",
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      "kind": "title",
      "text": "Weis New Store Cannot Escape Low Cost Competition Nearby",
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