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  "documentTitle": "2U, Inc. (TWOU)",
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  "sourceTypeLabel": "Short seller",
  "presentationDate": "2018-07-19 00:00:00",
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  "notes": "The slide uses a red box to emphasize the specific risk factor related to 'Ineffective marketing efforts'.",
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      "kind": "callout",
      "text": "A risk factor in the most recent 2U 10-K highlights how dependent online market efforts are to its business. Based on our analysis and third party data, we believe costs for critical keywords related to online education are rising significantly. It looks like this risk factor is coming to fruition.",
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      "text": "Negative perceptions about online learning programs... Ineffective marketing efforts... Damage to university client reputation... Lack of interest in an offering.",
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      "text": "Our financial performance depends heavily on our ability to acquire qualified potential students for our offerings, and our ability to do so may be affected by circumstances beyond our control.",
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      "text": "Source: Company Filings",
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      "kind": "title",
      "text": "While Marketing & Student Recruitment Costs (A Major Risk Factor) Is Showing Signs of Materializing",
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