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  "documentTitle": "2U, Inc. (TWOU)",
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      "text": "The notion that a decade from now, universities are going to be paying half or two-thirds of their revenue for some marketing and tech services is ridiculous.",
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      "text": "The Cons of Outsourcing Online Program Management: High Opportunity Cost with take-rates over 50%, Unpredictable and Non-Transparent Marketing Efforts, Loss of Control over Brand, Program Infrastructure is Not Owned",
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      "text": "2U’s Technology Is Often A Complaint: It amazes me that higher education leaders would chose to partner with an OPM like 2U. 2U demands that their university partners use the 2U LMS platform and this is NOT an advantage.",
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      "text": "Profit Motives Intertwined With Non-Profit Education Poses Risks: These outside contractors may be supporting and supplying online programming effectively, but the involvement of a third-party—particularly a profit-seeking entity—in providing services so intertwined with the actual teaching and learning also presents potential risks to quality and value in the education.",
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      "text": "Why 2U And The OPM Industry Does Not Have SaaS-Like Characteristics: The cost of launching online programs is going up as student acquisition costs increase. Everybody is wondering how to scale.",
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      "text": "New Model of “Fee-for-Service” disrupting “Revenue Share”: The notion that a decade from now, universities are going to be paying half or two-thirds of their revenue for some marketing and tech services is ridiculous.",
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      "text": "\"The notion that a decade from now, universities are going to be paying half or two-thirds of their revenue for some marketing and tech services is ridiculous.\" — John Katzman, founder of Noodle Partners and 2U; \"It amazes me that higher education leaders would chose to partner with an OPM like 2U. 2U demands that their university partners use the 2U LMS [Learning Management System] platform and this is NOT an advantage.\" — A Tipping Point for OPM?, Insidehighered.com",
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