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  "docSlug": "c4de14509091",
  "documentTitle": "MGP Ingredients, Inc. (MGPI)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Ben Axler",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2017-01-12 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 27,
  "pageCount": 53,
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  "nextPage": 28,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses visual comparison of bottle labels to highlight a change in production location.",
  "elementsJson": [
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622c-750b-8b98-58a1b82469f3/27",
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  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "It is very likely that Pernod shifted production away from MGPI's Lawrenceburg, Indiana distillery to Arkansas",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
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      "kind": "image",
      "text": "Bottle 2 (Lawrenceburg, IN)",
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      "kind": "image",
      "text": "Bottle 1 (Fort Smith, AR)",
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      "kind": "legend",
      "text": "Red box highlighting production location on label",
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      "kind": "paragraph",
      "text": "Seagram's is the #1 Gin by market share in the U.S. according to Statistica and owned by Pernod Ricard. If you look carefully at the label, you will notice bottles list Fort Smith, Arkansas. It is very likely that Pernod shifted production away from MGPI's Lawrenceburg, Indiana distillery to Arkansas",
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      "kind": "title",
      "text": "Gin Market Share Loss (Cont'd)",
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      "evidence": "Using visual evidence to contradict company narrative regarding production sources.",
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