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  "documentTitle": "MGP Ingredients, Inc. (MGPI)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Ben Axler",
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  "presentationDate": "2017-01-12 00:00:00",
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      "kind": "callout",
      "text": "Notice Cases Increased by 3.6m But Market Share Fell?",
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      "text": "MGPI Gin Market Share At 65%....",
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      "text": "A Year Later It's At 35%.....",
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      "text": "Gin market share: 35%",
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      "text": "Pay close attention to MGPI's recent investor presentation. In the past year, MGPI changed the layout of the key slide that promotes its market share in key distillery products. In particular, we find that MGPI's share of Gin plunged from 65% to 35% in one year. The Company has not disclosed the impact of this loss in any of its SEC filings. MGPI also reclassified its “US Whiskey” category as “Bourbon” – which now includes three items (Bourbon, Tennessee Whiskey and Rye) and allowed them to portray their market share growing by 1%.",
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      "text": "Source: MGPI Investor Presentation, Nov 2016",
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      "text": "Case Study: MGPI Quietly Lost Significant Market Share In The Gin Category",
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