{
  "docId": "019dd923-622c-750b-8b98-5300aefcfd91",
  "docSlug": "ed69677379db",
  "documentTitle": "iRobot Corp (IRBT)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Spruce Point Management",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2014-05-20 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 28,
  "pageCount": 64,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "villain_critique",
  "function": "name_villain",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a carrot emoji as a visual metaphor for 'dangling a carrot' to investors.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622c-750b-8b98-5300aefcfd91/28",
  "deckHref": "/decks/019dd923-622c-750b-8b98-5300aefcfd91",
  "deckJsonHref": "/decks/019dd923-622c-750b-8b98-5300aefcfd91.json",
  "deckAnchorHref": "/decks/019dd923-622c-750b-8b98-5300aefcfd91#slide-28",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In our opinion, these product hypes are used by management and Street analysts as a carrot to keep investors interested",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd953-5376-7749-9ee3-0424327cd73e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.67,
        "y": 0.63
      },
      "kind": "image",
      "text": "Robomow mower",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10c904d7-3c5d-4681-a644-824cfe2e8731",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.05,
        "y": 0.63
      },
      "kind": "image",
      "text": "John Deere mower",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21ff64ca-dbac-48f8-a774-e17a1c71e6fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.36,
        "y": 0.63
      },
      "kind": "image",
      "text": "Husqvarna mower",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9da66549-5dde-4e64-8c04-d5a0bc6d8e58",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.9,
        "x": 0.05,
        "y": 0.34
      },
      "kind": "paragraph",
      "text": "But major OEMs like John Deere and Husqvarna already sell robotic mowers. And it appears no cares about laundry robots.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06d827a6-5f64-43e7-976f-46841a7df409",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.9,
        "x": 0.05,
        "y": 0.41
      },
      "kind": "paragraph",
      "text": "In our opinion, these product hypes are used by management and Street analysts as a carrot to keep investors interested",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "799107d7-60dc-487e-bb6a-b83d65790fd5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.9,
        "x": 0.05,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "We note that the robotic lawn mower market appears small, over 5 years old, and already has a variety of competitors",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e0ea774-c748-4d38-8b0c-cabea9f24d26",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "IRBT frequently talks about more consumer electronics products like robotic lawn mowers and new robots that to clean clothes, to puff its product pipeline to investors",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "daf8a421-580d-468f-88dc-fda462647dea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.6,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "1) https://www.deere.com/wps/dcom/en_INT/products/equipment/autonomous_mower/tango_e5/tango_e5.page\n2) http://www.husqvarna.com/us/products/robotic-mowers/husqvarna-robotic-mowers-for-homeowners/\n3) http://www.robomow.com/",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0bf972f-1e13-4d41-b909-4a7dd6b0890c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.08
      },
      "kind": "title",
      "text": "New Consumer Robot Products Are Just Hype",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "905f86ae-eb18-497e-a4e4-f9e7f31755d3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 64,
      "from": 4,
      "beatId": "9276d3d0-eba4-4814-902b-c80843925dd7",
      "arcName": "Overcoming the Monster",
      "arcSlug": "overcoming-monster",
      "beatName": "Expose Contradiction",
      "beatSlug": null,
      "evidence": "The document presents a series of contradictions and concerns about iRobot Corp's financials, market position, and growth prospects.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}