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      "text": "In reality, HDDs have reigned supreme in the data center because their high capacity and low cost make them a perfect fit for massive amounts of bulk storage.",
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      "text": "disk-based systems. As a pure-play on the AFA market, Pure has been the greatest beneficiary of AFA adoption, with the company growing revenue from $6 million in FY2013 to $3.2 billion in FY2025...",
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      "text": "Under the leadership of Charlie Giancarlo, CEO since 2018, Pure has never shied away from making grossly exaggerated claims regarding the prospects for flash displacing HDDs...",
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      "text": "Pure is completely wrong there. Amazon makes a fortune on S3, which is still HDD-based. That's gonna be the case for a while because there's this thing called cold data...",
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      "text": "\"Pure is completely wrong there. Amazon makes a fortune on S3, which is still HDD-based. That's gonna be the case for a while because there's this thing called cold data. Why would I ever put cold data on an all-flash array? I will never do that. I would get fired if I made that recommendation.\" — Former data storage architect at AWS",
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      "text": "III. Ignore The Flash Fever Dream; HDDs Rule at Hyperscale",
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