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  "documentTitle": "Pure Storage, Inc. (PSTG)",
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      "text": "Pure Storage was founded in 2009 by John Colgrove, current Chief Visionary Officer, and John Hayes. Initially focused on software to manage storage resources, the company launched its first all-flash array (AFA) in 2012.",
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      "text": "Pure has long differentiated itself along two dimensions: its hardware architecture and its operating software. To facilitate their adoption, enterprise-class solid-state drives (SSDs) are produced in standard form factors.",
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      "text": "Despite the price premium of flash compared to HDDs, AFAs have been successful penetrating enterprise applications, particularly higher performance workloads, due to the smaller size and greater sensitivity to complexity in such deployments.",
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      "text": "Source: Pure Storage SEC filings, S&P Capital IQ, Kerrisdale analysis",
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