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  "documentTitle": "AtriCure, Inc. (ATRC)",
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      "text": "AtriCure will fail in its attempt to expand the surgical ablation market through the promotion of the Convergent procedure.",
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      "text": "The problem with surgical ablation though is the surgery. From a risk/benefit standpoint, it's difficult for an EP to recommend cutting open a person's chest in order to fix a chronic condition.",
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      "text": "AtriCure has long understood that this growth deceleration would eventually arrive, and it has long attempted to preempt it with a simple strategy: turn surgical ablation into a stand-alone procedure.",
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      "text": "AtriCure dominates the market for surgical ablation equipment used to treat atrial fibrillation (AF). Surgical ablation is generally performed by cardiac surgeons as an add-on to open-heart surgery at the end of the procedure.",
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      "text": "Convergent, the minimally invasive procedure currently being touted by AtriCure, has avoided the safety issues that have plagued the company's previous attempts. But like those failed procedures, its minimally invasive nature poses significant limitations.",
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      "text": "1 This estimate is based on the total number of catheter ablations performed in the US annually, which AtriCure estimates at approximately 150k.",
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      "text": "I. Investment Highlights",
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