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  "documentTitle": "Peloton Interactive (PTON)",
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      "text": "Obvious comparisons to GoPro and Fitbit; History of fitness products in the public marketplace; Dependence on the spin class trend and fitness fads; A marketing plan that shows a niche audience; The disingenuous rhetoric of management.",
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      "text": "Looking back over the past 5 years, one of biggest trading regrets held by Citron was not being more aggressive and staying short GoPro from the article we published in late 2014.",
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      "text": "Disclosure: Yes, we own a Peloton bike just like we owned a GoPro, Fitbit, Blackberry, and even an ab roller... but who cares.",
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      "text": "While Wall St was giddy over the new “must have product”, Citron maintained that GoPro sold a consumer electronics device that would eventually show decelerating growth as competition came into the marketplace.",
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      "text": "Instead, we will focus on clear flaws in the Peloton business model and a management team that has been overly promotional while trying to justify an unrealistic valuation that is disconnected from all reality in the post WeWork economy.",
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