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  "documentTitle": "AppLovin (APP)",
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  "authorName": "Muddy Waters Research",
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  "presentationDate": "2025-05-07 00:00:00",
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  "notes": "The slide uses a visual diagram to illustrate the 'firewalling' or 'sandboxing' of IDFA, contrasting it with the login-based tracking capabilities of major platforms.",
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      "kind": "callout",
      "text": "APP and most APP games do not require a login; therefore, users, platforms, and stakeholders (games, advertisers, etc.) have the expectation that the TOS and user privacy rules are being followed and the users' identities are NOT being tracked.",
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      "text": "Three excerpts from the video showing how the firewalling / sandboxing of Apple’s IDFA",
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      "text": "Previously the Apple IDFA allowed advertisers to track users without consent. This changed in 2021 when APPL terminated or “sandboxed” IDFA access. Unless users’ opt-in, advertisers are prohibited from tracking users across environments.",
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      "text": "APP and most APP games do not require a login; therefore, users, platforms, and stakeholders (games, advertisers, etc.) have the expectation that the TOS and user privacy rules are being followed and the users’ identities are NOT being tracked.",
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      "kind": "paragraph",
      "text": "GOOG and FB users already login to use their applications. This gives GOOG and FB a major advantage, as they can track users’ activities within their applications.",
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      "text": "1 APPL’s IDFA was known as “Identifier for Advertisers.” This was announced in June of 2020 and implemented with the release of iOS14.5 in April 2021.",
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      "text": "Refresher: How Privacy Should Be Protected",
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