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  "docSlug": "6c16913ce6b9",
  "documentTitle": "AppLovin (APP)",
  "authorId": "51_Muddy_Waters",
  "authorName": "Muddy Waters Research",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2025-05-07 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 13,
  "pageCount": 16,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a screenshot of a network traffic monitor (likely Charles Proxy or similar) to prove data exfiltration and retargeting.",
  "elementsJson": [
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622c-750b-8b97-b61650b69e06/13",
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  "deckJsonHref": "/decks/019dd923-622c-750b-8b97-b61650b69e06.json",
  "deckAnchorHref": "/decks/019dd923-622c-750b-8b97-b61650b69e06#slide-13",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "This in-app example presents compelling evidence of APP tracking a user across domains, matching the user’s history with a mobile application, and then winning the ad auction to retarget an existing website visitor, an already in-the-funnel prospective customer.",
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      "text": "Split screen image of the drinkbrez.com ad running along with the data connections and transfers between the device, APPs servers, and the web browser.",
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      "text": "Shortly after the connections are made between Words With Friends, APP, and drinkbrez.com a “BREZ” ad is shown. This in-app example presents compelling evidence of APP tracking a user across domains...",
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      "kind": "title",
      "text": "New Retargeting Example Based On Website Traffic, Cont.",
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