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  "notes": "The slide uses a screenshot of network traffic logs to prove that a specific identifier ('art') is used to link user activity across different platforms, contradicting privacy expectations.",
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      "text": "The shared “art” value is the same as what APP is using to track the user in the Zynga game, presenting both an observable phenomenon of cross-application use (Safari and a Zynga mobile game) as well as the likely technical component.",
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      "text": "Our ongoing research turned up new examples of retargeting. PRR's video shows an example where an APP ad for DrinkBrez is served while playing a Zynga game shortly after visiting the DrinkBrez website.",
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