{ "docId": "019dd923-622c-750b-8b97-b391eed1d446", "docSlug": "b67365e28a44", "documentTitle": "AppLovin (APP)", "authorId": "51_Muddy_Waters", "authorName": "Muddy Waters Research", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "short_seller", "sourceTypeLabel": "Short seller", "presentationDate": "2025-03-27 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 15, "pageCount": 50, "prevPage": 14, "nextPage": 16, "slideType": "expose_contradiction", "function": "expose_contradiction", "density": "dense", "nDataPoints": 0, "notes": "The slide uses direct legal citations to build a case for policy violation.", "elementsJson": [ "headline_text", "paragraph", "quote_block" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-622c-750b-8b97-b391eed1d446/15", "deckHref": "/decks/019dd923-622c-750b-8b97-b391eed1d446", "deckJsonHref": "/decks/019dd923-622c-750b-8b97-b391eed1d446.json", "deckAnchorHref": "/decks/019dd923-622c-750b-8b97-b391eed1d446#slide-15", "components": [ { "bbox": null, "kind": "callout", "text": "Meta expressly prohibits the collection or storage of any data obtained from any Ad or use of the Audience Network Service (Bold emphasis added).", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd953-25b7-709e-b8c6-94ab80e8630a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.35, "w": 0.94, "x": 0.03, "y": 0.53 }, "kind": "paragraph", "text": "Meta Audience Network Terms: 5. Privacy and Data. “...Publisher agrees that it will not (a) collect, store, or use any information about any user derived from the Ad served by Meta to such user on the Publisher Properties, including information derived from the content of the Ad creative, a user’s engagement with the Ad, or the content accessed by a user after navigating to the Ad landing page; (b) use (i) data from the Audience Network Service to categorize a user of Publisher Properties as a Meta user, (ii) identifiers provided by Meta to retarget users or deliver advertising based on user behaviors apart from the Audience Network Service, or (iii) any Meta Advertising Data to build or enhance profiles, including any profiles associated with any personally identifiable information, mobile device identifier, or other unique identifier that identifies any particular individual, user, browser, computer or device; .... In addition, with respect to Publisher Properties, Publisher will (y) deploy administrative, physical and technical safeguards that prevent unauthorized access to any Meta Advertising Data in its possession or control; and (z) provide Meta with reasonably prompt written notice as soon as it becomes aware that it has or is likely to breach any of the terms set forth in this Section.”", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7848bf4f-e04c-469f-b53b-6dc6e9a07d36", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.94, "x": 0.03, "y": 0.37 }, "kind": "paragraph", "text": "Meta Audience Network Terms: 3. Implementation.: Violations include “misusing or deriving data from the technology (e.g., the Audience Network SDK, Meta tags, or Meta APIs', as applicable) made available to Publisher by Meta (the \"Audience Network Tools\"). Meta may modify, suspend, or terminate Publisher's access to, or discontinue the availability of, the Audience Network Tools at any time.\"", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "85fc3cdd-415d-4498-b7ea-c346ee740f91", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.94, "x": 0.03, "y": 0.21 }, "kind": "paragraph", "text": "As a Meta Audience Network Partner APP is subject to additional restrictions. Meta expressly prohibits the collection or storage of any data obtained from any Ad or use of the Audience Network Service (Bold emphasis added).", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b14f9947-6546-4fb4-9fa3-0a6c8db12cf3", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "Meta Audience Network Terms: 3. Implementation.: Violations include “misusing or deriving data from the technology (e.g., the Audience Network SDK, Meta tags, or Meta APIs', as applicable) made available to Publisher by Meta (the \"Audience Network Tools\"). Meta may modify, suspend, or terminate Publisher's access to, or discontinue the availability of, the Audience Network Tools at any time.” — Meta Audience Network Terms", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd953-25b7-709e-b8c6-99557edd4703", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.85, "x": 0.03, "y": 0.05 }, "kind": "title", "text": "Meta’s Audience Network Partner TOS Expressly Prohibits Collecting, Storing, or Using Data from Meta", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3080dcd4-9039-441c-81bf-09acc25f6619", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [ { "name": "fraud-exposure", "slug": null, "matchId": "d393e5b2-c924-4cbc-b383-c518b38542da", "evidence": "Citing TOS to expose potential policy violations", "confidence": 0.9 } ], "arcBeats": [ { "to": 16, "from": 7, "beatId": "c3b6100c-5565-4b14-89d6-0d5f3f268622", "arcName": "Overcoming the Monster", "arcSlug": "overcoming-monster", "beatName": "Expose Contradiction", "beatSlug": null, "evidence": "The document continues to expose contradictions in AppLovin's business model and practices.", "position": 3, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }