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  "documentTitle": "Stroer SE & Co. KGaA (SAX)",
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  "authorName": "Carson C. Block",
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  "presentationDate": "2016-04-21 00:00:00",
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  "notes": "The slide contains footnotes referencing specific media sources for the claims made about Ströer and Media Ventures.",
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      "text": "Neu.de – in a 2013 interview, Dirk Stader, Media Ventures’s CEO stated “Well, the dating platform neu.de certainly makes for a great story. I think we made dating more socially acceptable through the enormous advertising prints in our out-of-home billboard campaign. Many still remember the Germany-wide billboard campaign that just consisted of the words neu.de written on the poster. That awakened almost everybody’s curiosity, and people wanted to know the meaning behind it. In addition, the exit was extremely lucrative, that much I can divulge here.”180",
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      "text": "Weg.de – Media Ventures sold Comvel GmbH, the company that owns travel website weg.de.181 The portal grew rapidly and enjoys great name recognition, no doubt due to its extensive outdoor advertising campaigns.",
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      "text": "Be Posh – an e-cigarette manufacturer with an anonymous investor from North Rhine-Westphalia “with direct access to online and offline media” launched a multi-million euro advertising campaign in 2015. Two items of note i) Cologne, where Ströer is based, is in North Rhine-Westphalia; ii) there is an implication that there will also be an online advertising campaign.182",
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      "text": "Topdeals.de – in 2011 Dirk Ströer and Jens Kunath founded Topdeals.de, which is online coupon company (similar to Groupon). “By December 2011, Ströer and Kunath want to win a million users for Topdeals.de. To achieve this goal, a widespread campaign will start as early as the end of May. For the airing of TV spots, online banners and billboards, a budget of EUR 7 million is available for the year 2011 alone. In the following year, the advertising budget will increase to EUR 9 million; in 2013 to EUR 16 million. But whether Aha.de actually transfers this amount to the marketers is doubtful. The reason: As a major shareholder and associate of Ströer Out of Home Media, Dirk Ströer can obtain the outdoor advertising spaces at significantly lower rates. As the focus of the campaign is on billboards – of the EUR 7 million, this year 4 million will be invested in out-of-home, 2.5 million in the web and only 500,000 in TV j- the actual net spending is likely to be significantly lower. Ströer has already proven that the model can work: The dating portal Neu.de he founded in 1999 was initially also advertised on billboards – and established itself as one of the top players on the market.”179",
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      "text": "and “operates a Germany-wide network of billboards on subways and bus stops under his family name. And exactly those are designed to help ‘plant the message in the minds of the people out there that you can watch music anywhere”'.177 The Media Ventures press release concurred: “[our] tens of thousands of billboards” remind people of that.178",
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      "text": "\"Well, the dating platform neu.de certainly makes for a great story. I think we made dating more socially acceptable through the enormous advertising prints in our out-of-home billboard campaign.\" — Dirk Stader, Media Ventures's CEO",
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      "text": "177-182 Footnotes listing URLs for the cited claims.",
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