{
  "docId": "019dd923-622c-750b-8b95-fadcd74692d3",
  "docSlug": "37215fe80674",
  "documentTitle": "Focus Media Holding Ltd. (FMCN)",
  "authorId": "51_Muddy_Waters",
  "authorName": "Muddy Waters, LLC",
  "documentKindSlug": "research-note",
  "documentKindLabel": "Research note",
  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2011-12-09 00:00:00",
  "orientation": "portrait",
  "aspectRatio": 0.77272725,
  "pageNumber": 11,
  "pageCount": 12,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "balanced",
  "nDataPoints": 16,
  "notes": "The slide uses a table to present CTR's findings and a screenshot of the company website to contradict it.",
  "elementsJson": [
    "data_table",
    "screenshot",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622c-750b-8b95-fadcd74692d3/11",
  "deckHref": "/decks/019dd923-622c-750b-8b95-fadcd74692d3",
  "deckJsonHref": "/decks/019dd923-622c-750b-8b95-fadcd74692d3.json",
  "deckAnchorHref": "/decks/019dd923-622c-750b-8b95-fadcd74692d3#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "CTR concluded that Tianjin A-er-sha owned 122 buses with 252 CCME LCD screens.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-f5d4-752d-aad9-32a8db58f284",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.38,
        "w": 0.72,
        "x": 0.14,
        "y": 0.56
      },
      "kind": "image",
      "text": "Screenshot of Tianjin A-er-sha website.",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db8686d4-6292-4871-84e0-35fb1bd19ab2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "bus count: 122",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-f5d4-752d-aad9-365ccd9ed34b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.14,
        "y": 0.52
      },
      "kind": "paragraph",
      "text": "Tianjin A-er-sha's website stated it owned only 50 buses.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0f815d85-89e4-4ff5-9ad7-f0bb3b8a28af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.72,
        "x": 0.14,
        "y": 0.09
      },
      "kind": "paragraph",
      "text": "CTR concluded that Tianjin A-er-sha owned 122 buses with 252 CCME LCD screens.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af780ef6-0158-4341-ad9e-f50571a7e1bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.32,
        "w": 0.54,
        "x": 0.23,
        "y": 0.15
      },
      "kind": "table",
      "text": "Table showing bus and screen counts and passenger travel time distribution.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3e7ef25-642c-46ea-b72f-c3174afe90d6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 11,
      "beatId": "d29179a9-a335-45d3-8b9a-1ddc7d5c5136",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The appendix and disclaimer slides provide a conclusion and potential next steps",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 1,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "755891c9-717e-46ed-a629-a30601c3ecd3",
      "evidence": "The document implies that investors who ignore these issues may be at risk",
      "position": 1,
      "objective": "To highlight the cost of inaction for investors who fail to consider these inconsistencies",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}