{
  "docId": "019dd923-622c-750b-8b95-d3ebbc2ca587",
  "docSlug": "2d65bb084b06",
  "documentTitle": "China MediaExpress Holdings (CCME)",
  "authorId": "51_Muddy_Waters",
  "authorName": "Carson C. Block",
  "documentKindSlug": "research-note",
  "documentKindLabel": "Research note",
  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2011-03-02 00:00:00",
  "orientation": "portrait",
  "aspectRatio": 0.7070758,
  "pageNumber": 9,
  "pageCount": 33,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The slide serves as a due diligence report highlighting discrepancies between CCME's claims and on-the-ground reality.",
  "elementsJson": [
    "paragraph",
    "bullet_list",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622c-750b-8b95-d3ebbc2ca587/9",
  "deckHref": "/decks/019dd923-622c-750b-8b95-d3ebbc2ca587",
  "deckJsonHref": "/decks/019dd923-622c-750b-8b95-d3ebbc2ca587.json",
  "deckAnchorHref": "/decks/019dd923-622c-750b-8b95-d3ebbc2ca587#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Assuming that a contract did exist, this number contradicts the 1,892 cited by CCME, Chairman Cheng, and the Luo Report.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-f5d0-745c-bebb-cbeb167613f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.84,
        "x": 0.08,
        "y": 0.63
      },
      "kind": "list",
      "text": "Prior to the Shanghai 2010 World Expo, the JB buses had standard DVD players... The Shanghai government gave JB hard drive controllers... The manufacturer... is Inspur... The drivers can choose... Coca-Cola... has not shown ads... The controllers are supposed to be removed...",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7fbf2fbd-6d15-478a-8e6d-9620991d9afa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.84,
        "x": 0.08,
        "y": 0.23
      },
      "kind": "list",
      "text": "None of the four JB representatives had ever heard of CCME... JB has only around 800 buses... JB only authorizes televisions produced by each bus's manufacturer...",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db79629d-7158-4ea2-bc1f-c8ff98c0e760",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.84,
        "x": 0.08,
        "y": 0.11
      },
      "kind": "paragraph",
      "text": "Following the above exchange, the salesperson sent over the presentation shown above and in Appendix B. It shows only 296 buses in Shanghai.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46358828-1c1e-45f0-8546-5fd405670aeb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.08,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "11 CCME December 31, 2009 Form 10-K, p. 18.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe28d3e6-a458-443b-9f05-95029179913d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.12,
        "x": 0.08,
        "y": 0.17
      },
      "kind": "title",
      "text": "JB Meetings",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2110035b-06eb-4a59-9cd4-5d7f292edc7b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.06,
        "x": 0.08,
        "y": 0.51
      },
      "kind": "title",
      "text": "Video",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e04ccdac-fadb-4915-b415-9c508e7bbab3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 2,
      "beatId": "edf7ea80-e0ba-4989-9260-8e05ebca94e2",
      "arcName": "Overcoming the Monster",
      "arcSlug": "overcoming-monster",
      "beatName": "Expose Contradiction",
      "beatSlug": null,
      "evidence": "The document presents multiple contradictions and fabrications in CCME's claims",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 2,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "8965f88c-d960-4df8-8de2-7bf0dc4746c2",
      "evidence": "The document presents a clear and detailed critique of CCME, with multiple examples of contradictions and fabrications",
      "position": 0,
      "objective": "to reveal the contradiction in CCME's claims",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.7,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}