{ "docId": "019dd923-622c-750b-8b95-d3ebbc2ca587", "docSlug": "2d65bb084b06", "documentTitle": "China MediaExpress Holdings (CCME)", "authorId": "51_Muddy_Waters", "authorName": "Carson C. Block", "documentKindSlug": "research-note", "documentKindLabel": "Research note", "sourceTypeSlug": "short_seller", "sourceTypeLabel": "Short seller", "presentationDate": "2011-03-02 00:00:00", "orientation": "portrait", "aspectRatio": 0.7070758, "pageNumber": 24, "pageCount": 33, "prevPage": 23, "nextPage": 25, "slideType": "expose_contradiction", "function": "expose_contradiction", "density": "overcrowded", "nDataPoints": 0, "notes": "This slide presents evidence of potential corporate malfeasance or fraud through a transcript of a private conversation.", "elementsJson": [ "paragraph" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-622c-750b-8b95-d3ebbc2ca587/24", "deckHref": "/decks/019dd923-622c-750b-8b95-d3ebbc2ca587", "deckJsonHref": "/decks/019dd923-622c-750b-8b95-d3ebbc2ca587.json", "deckAnchorHref": "/decks/019dd923-622c-750b-8b95-d3ebbc2ca587#slide-24", "components": [ { "bbox": null, "kind": "callout", "text": "But I'm home now. There shouldn't be anything on QQ because our hard drives have been replaced at that time.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-f5d0-745c-bebc-45b9ac2dcea6", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.84, "x": 0.08, "y": 0.8 }, "kind": "paragraph", "text": "CCME Rep: You mean that the company doesn’t exist anymore? Analyst: No, the company still exists, but the people who used to work on this matter don’t work there anymore. So if the auditing firm finds the company, there’s nobody there who knows what’s going on. CCME Rep: Is it possible that any of your colleagues have passed on the proposals? Analyst: All of them have this proposal because I sent it out to them before the meeting so they can prepare. The chance of leakage from my sources is very slight.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2bb72f31-858e-48b2-ae58-256fcbad0bb4", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.84, "x": 0.08, "y": 0.65 }, "kind": "paragraph", "text": "CCME Rep: I don’t know. They might find your QQ, or they might talk with you. Just tell them you don’t know whom you’ve been contacted with? Anyway, anything about China MediaExpress, please just don’t mention me. Analyst: Ok, I won’t talk about you, and also I’ve left that company already. CCME Rep: You say you’ve left that company, but you’re still working for the old boss? Analyst: Yes, but the company that was going to hire you doesn’t exist anymore.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4917be46-4df0-4ee5-82fd-71ac72d777f2", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.84, "x": 0.08, "y": 0.08 }, "kind": "paragraph", "text": "CCME Rep: That’s good. If there are people checking with you about me, then just tell them you don’t know me. Analyst: ok, and actually those who were working on this matter have already left the company with my boss. There are only two or three still staying in that company. I’m not sure if they’re the people who passed out the information. But they don’t know you, and I’ve never mentioned you.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4bc04231-caea-4db8-99a2-f4f2d0c372a3", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.84, "x": 0.08, "y": 0.95 }, "kind": "paragraph", "text": "CCME Rep: Maybe not possible, but maybe they found out from the managers who were at the meeting. Analyst: I don’t know, maybe the computers in your company were hacked? CCME Rep: Really? Analyst: I don’t know, but anything’s possible. CCME Rep: It’s lucky that I didn’t leave my number on the proposal. Analyst: If someone calls me asking about you, I’ll definitely tell them I don’t know. Don’t worry, the chances are very low.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "62731155-8753-41ed-ba32-143bec5a8dd8", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.84, "x": 0.08, "y": 0.5 }, "kind": "paragraph", "text": "CCME Rep: But I’m home now. There shouldn’t be anything on QQ because our hard drives have been replaced at that time. Analyst: You mean your company has replaced the hard drives? CCME Rep: My computer’s. Analyst: Oh, I see. Then you’ll be ok. CCME Rep: The problem is that they may find it in the server. I feel so bad.... Analyst: I don’t think they’re able to investigate me. Are they able to find out who I am?", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "78ccd437-0a37-419c-9f90-6dbab53d6409", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.84, "x": 0.08, "y": 0.2 }, "kind": "paragraph", "text": "CCME Rep: I was so surprised. The auditors who came to investigate are so sharp. They have the same proposal I sent you before. Analyst: Have you given the same proposal to other customers ? CCME Rep: Yes, we just... Analyst: I mean, the proposal wasn’t necessarily from you. Is it possible your colleague sent it out? CCME Rep: Eh...I’m quite sure this proposal is mine because I know the proposal I made, and I can tell clearly.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9e41ad47-9ca8-4e2d-8d23-a1c911d78cdb", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.84, "x": 0.08, "y": 0.35 }, "kind": "paragraph", "text": "CCME Rep: I’m afraid that the auditors might know some people from your company. They’re very good. They’ll keep on asking question until they get to the point. Analyst: So you’ve been audited by the auditing firm? CCME Rep: Yes, but of course I didn’t admit that I did this proposal. But what happened is very serious in my company. They’re searching QQ. I remember I’ve sent it to you on QQ. I’m in trouble. Analyst: Delete it from your QQ", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "bb482491-3321-47c5-887a-cb84edb7f4c3", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "But I'm home now. There shouldn't be anything on QQ because our hard drives have been replaced at that time. — CCME Rep", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd952-f5d0-745c-bebc-4a0c2e3934ab", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [ { "to": 29, "from": 23, "name": "The Reveal", "slug": "05-the-reveal", "bestFor": "Product launches, strategic pivots, unexpected findings", "matchId": "1792253a-511a-4091-86da-2048375b7e26", "evidence": "The document presents evidence of discrepancies in CCME's advertising kit", "position": 1, "objective": "to reveal the discrepancies in CCME's advertising kit", "structure": "Setup the Question -> Build Suspense -> The Big Reveal", "confidence": 0.6, "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }