{
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  "docSlug": "d92dc59f9587",
  "documentTitle": "China MediaExpress Holdings (CCME)",
  "authorId": "51_Muddy_Waters",
  "authorName": "Carson C. Block",
  "documentKindSlug": "research-note",
  "documentKindLabel": "Research note",
  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2011-02-03 00:00:00",
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  "pageNumber": 18,
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  "slideType": "precedent_table",
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  "density": "balanced",
  "nDataPoints": 44,
  "notes": "The slide presents qualitative and quantitative feedback from media buyers to demonstrate the low-end demographic profile of CCME's competitors.",
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  "components": [
    {
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      "kind": "callout",
      "text": "VISN and Bus Online illustrate how low-end the CCME demographic is.",
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      "kind": "paragraph",
      "text": "VISN and Bus Online illustrate how low-end the CCME demographic is. VISN and Bus Online operate live television broadcasts (inherently more valuable to advertisers than recorded content) on intra-city buses.",
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      "kind": "table",
      "text": "Survey results for personal computer advertising suitability for VISN and Bus Online.",
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      "kind": "table",
      "text": "Survey results for mass-market beverage advertising suitability for VISN and Bus Online.",
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      "name": "Elimination",
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      "bestFor": "Decision justification, recommendation defense, skeptical stakeholders",
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      "evidence": "The document uses precedent tables to illustrate the low-end demographic of CCME's business.",
      "position": 0,
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