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  "documentTitle": "China MediaExpress Holdings (CCME)",
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  "authorName": "Carson C. Block",
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      "text": "CCME is Lying About the Number of Bus Operators with which it does Business.",
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      "text": "Lying about the screens is significant for two reasons: First, with only one screen per bus, it is hard to hold the attention of many of the passengers... Second, we believe that CCME's unwillingness to spend $200 per bus more on an extra screen...",
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      "text": "CCME claims that it deals with only 63 bus operators, which gives the impression that its market consists of large players... In reality, its sales spreadsheet lists approximately 250 bus operators.",
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      "text": "CCME's claim that its typical inter-city bus passenger is a middle-income white-collar office worker is wrong. Inter-city buses are the Greyhounds of China, except lower end.",
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      "text": "25 CCME Form 10-Q September 30, 2010 p. 16. 26 The ambiguity is due to some possible type-o's in the advertiser kit spreadsheet. 27 See Appendix.",
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