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  "documentTitle": "Dye & Durham Limited (DND)",
  "authorId": "27_Engine_Capital",
  "authorName": "Arnaud Ajdler",
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  "presentationDate": "2024-12-01 00:00:00",
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  "notes": "Uses a waterfall-style logic to show how price increases mask customer losses.",
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      "text": "Beside price increases, Dye & Durham doesn’t have a growth strategy. It has no sales culture and does not try to integrate the different products or cross-sell through its large customer base.",
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      "text": "Illustrative Revenue Growth Drivers of DoProcess Post-Acquisition",
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      "text": "Since its acquisition in December 2020, Dye & Durham has increased DoProcess’ most popular transactional rate from $25 in 2021 to $285 in 2023, implying prices were raised more than 10x.\nAt the same time, the Company suggests that DoProcess grew revenue 2.5x since being acquired. This implies a large number of customers have since left the Company.\nDND publicly announced a three-year price freeze, but reneged on the promise after one year, resulting in a class action suit that was eventually dropped.\nThese pricing tactics have destroyed trust with customers, resulted in significant customer losses and led to a number of new entrants.",
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      "text": "price increase: 10x",
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      "kind": "paragraph",
      "text": "DND consistently looks to aggressively raise prices on its acquired businesses, as evidenced by DoProcess",
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      "kind": "title",
      "text": "DND’s Growth Strategy Is Unsustainable – It’s All About Pricing",
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