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  "documentTitle": "Taubman Centers, Inc. (TCO)",
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  "notes": "The slide uses a quote as an authority citation to validate the thesis that emerging brands are the future tenants for Class A malls.",
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      "text": "These emerging brands are the next generation tenants in the class A mall portfolios",
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      "text": "Logos of Drybar, UNTUCKit, Everlane, Dyson, Warby Parker, Shinola, Indigo, Muji, SoulCycle, Chubbies, Amazon Books, Peloton",
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      "text": "They all want to be omnichannel, which means that they want to gravitate towards brick and mortar over time... [list of brands]",
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      "text": "\"They all want to be omnichannel, which means that they want to gravitate towards brick and mortar over time...ALEX AND ANI, Amazon Books, Aritzia, b8ta, Ballard Design, Blue Nile, Drybar, Dyson, E.I.F Cosmetics, Frye, Kendra Scott, Monica & Andy, Morphe, Nespresso, NYX, Peloton, Sage, Shinola, SoulCycle, Superdry, UNTUCKit and Warby Parker.\" — Arthur Coppola, Chairman & CEO of Macerich, Macerich Q3 2017 Earnings Call, October 31, 2017",
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      "text": "Note: Logos are representative of companies leasing new retail space in the past few years based on the Class A Mall Peers recent earnings transcripts",
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      "text": "Retail is Clearly Evolving – Emerging Brands Want Omnichannel",
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