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  "documentTitle": "Kao Corporation (4452.JP)",
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      "text": "モルトンブラウンは、洗練された英国ブランドでありつつ、グローバルな魅力も兼ね備えた、すべての人が楽しめるラグジュアリーブランドという位置づけです。世界中の消費者を魅了するためには、誰もが抱える嗜好品や品質に対する欲求に寄り添う必要があります。\n\nモルトンブラウンは、王室御用達でありながら、セルフケアによる身近な人間らしさも提供しています。モルトンブラウンはその秀逸さと、包括性の両方に対するコミットメントを強調し、すべての人に日常の贅沢を体験してもらうよう訴求すべきです。",
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      "text": "3. マーケティングの強化",
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