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  "documentTitle": "Kao Corporation (4452.JP)",
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  "notes": "Uses a before-after framing to contrast current marketing with a new experiential proposal.",
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      "text": "例えば、従来通りヘアサロンやホテルにオリベ製品を売り込むのではなく、自ら体験型の施設を開業してしまうのはどうでしょうか？",
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      "text": "ORIBE Salon & Dry Bar\nORIBE Hotel & Spa",
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