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  "documentTitle": "Kao Corporation (4452.JP)",
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  "notes": "The slide uses a 'Current State' (現状) callout to frame the problem. It highlights that products are categorized by popularity rather than skin type, which is a key strategic critique.",
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      "text": "明確なブランド表示がなく全面白色のパッケージでは、小売店の棚や、SNSの広告投稿にて、商品が埋もれてしまっています。",
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      "text": "明確なブランド表示がなく全面白色のパッケージでは、小売店の棚や、SNSの広告投稿にて、商品が埋もれてしまっています。ウェブサイトはECサイト等への連続性を欠き、ユーザーを混乱させています。製品は肝心な肌タイプではなく、人気に応じてカテゴリー化されています。また製品に関する資料・パンフレット等は、宣伝すべき製品の内容とは乖離してしまっている印象を受けます。",
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      "kind": "title",
      "text": "3. マーケティングの強化",
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