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      "text": "そこで、バイヤスドルフは、結果を出せずにいた当時の経営陣を刷新する決断を下しました。",
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      "text": "1. 競合他社に見劣りする株価パフォーマンス\n2. 不十分なマーケティング投資\n3. 主力ブランドであるニベアの製品が低価格帯から抜け出せないことに起因する、商品のプレミアム化の後れ\n4. 稀に疑念の残るM&Aを実施\n5. 経営陣に対する投資家の不信",
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      "text": "現在の花王は、2020年のパンデミックを背景に収益が急減していた、2021年初旬のバイヤスドルフと非常に似た状況にあります。",
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      "text": "しかしながら、今の花王と同じように、当時のバイヤスドルフは他社にはない知的財産（IP）、スキンケア・日焼け止めカテゴリーにおける強力なブランド、海外における大きな市場開拓余地を有していました。",
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