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      "text": "I. エグゼクティブサマリー\nII. 花王の概要\nIII. 成長に対するアレルギー\nIV. グローバル・シャープトップ？\nV. 大きな成長可能性\nVI. バイヤスドルフ\nVII. 「より強い花王」にむけて\nVIII. 付録",
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      "text": "潜在的な成長：キュレル、フリープラス\n潜在的な成長：ビオレ\n潜在的な成長：モルトンブラウン\n潜在的な成長：SENSAI\n潜在的な成長：オリベ\n潜在的な成長：Kate Tokyo",
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      "text": "グローバル展開に注力\nブランドポートフォリオの見直し\nマーケティングの強化\n監督機能および透明性の向上",
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      "text": "他社の成功事例",
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      "text": "花王の〈欠落した〉戦略ビジョン\n「グローバル・シャープトップ」戦略は期待はずれ\nリーダーシップと監督能力の欠如",
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      "text": "消極的なグローバル展開\n戦略を欠くマーケティング\n不十分な流通網\n肥大化したブランドポートフォリオ",
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