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  "documentTitle": "Kao Corporation (4452.JP)",
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  "notes": "Oasis Management's activist deck criticizing Kao Corporation's strategic communication.",
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      "text": "市場に対する不明瞭な情報発信が信頼を損ねている",
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      "text": "(3)目標と主要成果: 活動生産性2倍, 挑戦の見える化とオープンイノベーション",
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      "text": "数値目標の欠如: 花王は「K25」にて示していたグループ売上高目標を「K27」にて削除しました。また、2020年12月に発表した「K25」にて生産性の倍増を掲げていますが、その定義は極めて不明瞭です。",
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      "text": "社内の隠語は増える一方...: 「Life Value Solution」「One Team and My Dream」「Next Innovation」「Reborn Kao」「Another Kao」「グローバル・シャープトップ」など、不明瞭なキーワードが多用されている。",
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      "text": "「花王は、生活者の価値（Life Value）に対して、花王の事業活動を通じて役立つということを目的としたLife Value Solutionマーケティングを推進しています」 — Kao Management",
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      "text": "注 1：花王グループ2023年12月期第2四半期累計決算説明会 質疑応答要旨、2023年8月",
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      "text": "1. 花王の（欠落した）戦略ビジョン",
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