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  "documentTitle": "Kao Corporation (4452.JP)",
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  "notes": "The chart uses a trend line to show the correlation between brand count and revenue, positioning Kao as an outlier with too many brands for its revenue scale.",
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      "kind": "callout",
      "text": "P&Gは花王に比べてブランド数が少ないにもかかわらず、10倍近くの収益を稼いでいます",
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      "text": "花王はブランドの数を絞り、残ったブランドの売上をより積極的に伸ばすことに注力する必要があります",
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      "kind": "callout",
      "text": "バイヤスドルフの消費財事業は収益規模では花王と同程度ですが、ブランドの数は僅か13しかありません",
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      "text": "事業展開が多過ぎるのは確かだ。長谷部 佳宏 社長、2023年2月",
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      "text": "「事業展開が多過ぎるのは確かだ。」 — 長谷部 佳宏 社長、2023年2月",
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      "kind": "source-note",
      "text": "出典：各社ウェブサイト・IR資料、オアシスの推定に基づく",
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      "text": "4. 肥大化したブランドポートフォリオ",
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      "text": "花王は国内に特化した小規模なブランドが多すぎる",
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