{
  "docId": "019dd923-622b-71dc-a6dd-6dd6e7ce8a5d",
  "docSlug": "cf721953f722",
  "documentTitle": "Kao Corporation (4452.JP)",
  "authorId": "25_Oasis_Management",
  "authorName": "Oasis",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 28,
  "pageCount": 96,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide contrasts well-branded, illuminated displays of Rohto, Senka, and Neutrogena against a disorganized, unbranded shelf for Kao products.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d/28",
  "deckHref": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d#slide-28",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "花王のキュレルやフリープラスは粗末な棚スペースに、サイネージすら無い状態で陳列されている",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd953-3f3e-76f7-b9d8-43ec2c4d6574",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.24,
        "x": 0.73,
        "y": 0.275
      },
      "kind": "image",
      "text": "Kao product shelf",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f3837b2-aab5-4369-92d6-af530e89c522",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.65,
        "x": 0.03,
        "y": 0.275
      },
      "kind": "image",
      "text": "Competitor displays (Rohto, Senka, Neutrogena)",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5bc01ec-3bbb-474e-a695-2c672318de31",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.65,
        "x": 0.03,
        "y": 0.85
      },
      "kind": "paragraph",
      "text": "ロート製薬のメンソレータム、資生堂のSENKA、ケンビューのニュートロジーナは全て店内ディスプレイによる店頭マーケティングを活用し売上の促進を図っています",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b7a6d08-f943-45b2-a35e-7b7418aa7e5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.24,
        "x": 0.73,
        "y": 0.85
      },
      "kind": "paragraph",
      "text": "花王のキュレルやフリープラスは粗末な棚スペースに、サイネージすら無い状態で陳列されている",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bcf86f40-7475-40e3-91aa-63fbd825b174",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.03,
        "y": 0.965
      },
      "kind": "source-note",
      "text": "出典：オアシスによる調査、Vietnam Consumer Goods Survey",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2cf944c1-bcfd-4d3d-be23-b7060a8a3601",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.07,
        "y": 0.05
      },
      "kind": "title",
      "text": "2. 戦略を欠くマーケティング",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "278fe1d0-8e8f-4b66-b38b-714d619597e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.07,
        "y": 0.14
      },
      "kind": "title",
      "text": "店舗における陳列方法・売り場づくり",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3caeac49-8900-4f10-945c-a3e4365d0bc3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "contrast-pairs",
      "slug": null,
      "matchId": "fee58556-abc4-4130-835e-384611773002",
      "evidence": "Visual comparison of competitor vs Kao in-store execution",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 40,
      "from": 21,
      "beatId": "4ce5a49a-58c1-48cf-bd74-e185bf848877",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The deck highlights the consequences of Kao's problems, including a lack of growth and insufficient marketing investment.",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}