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  "documentTitle": "Kao Corporation (4452.JP)",
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  "notes": "The slide uses a contrast-pairs approach to show the gap between a successful digital brand (Kate) and an underperforming one (Curél).",
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      "text": "デジタル戦略 - ブランド間で統一されていない",
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      "text": "しかし、キュレルは違います。キュレルはSNSアカウントは開設されているものの、国内向け専用ウェブサイトすら開設されていない状況です。",
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      "text": "Kate Tokyo はYouTube（ASEAN各国に専用チャンネル有）・LINE・X・インスタグラムを通じて確固としたオンラインプレゼンスを確立しています。それぞれがECサイトに繋がっており、収益化を促しています",
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      "text": "2. 戦略を欠くマーケティング",
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