{
  "docId": "019dd923-622b-71dc-a6dd-5fbf9530fdff",
  "docSlug": "6f751c98c9d1",
  "documentTitle": "Kao Corporation (4452.JP)",
  "authorId": "25_Oasis_Management",
  "authorName": "Oasis",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2024-04-25 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 86,
  "pageCount": 96,
  "prevPage": 85,
  "nextPage": 87,
  "slideType": "propose_solution",
  "function": "propose_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses visual examples of website mockups and brand imagery to illustrate the proposed marketing refresh.",
  "elementsJson": [
    "headline_text",
    "callout_box",
    "paragraph",
    "screenshot",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6dd-5fbf9530fdff/86",
  "deckHref": "/decks/019dd923-622b-71dc-a6dd-5fbf9530fdff",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6dd-5fbf9530fdff.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dd-5fbf9530fdff#slide-86",
  "components": [
    {
      "bbox": {
        "h": 0.038,
        "w": 0.12,
        "x": 0.664,
        "y": 0.335
      },
      "kind": "callout",
      "text": "The Refresh",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eace0685-210a-424d-98af-36a4c10dbf5d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Through a website redesign, we can celebrate the Japanese traditions of skincare and the brand's commitment to both sense and science through visual storytelling and elegant layouts.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd953-0f1a-773e-97ea-579d6de72bcc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.265,
        "w": 0.62,
        "x": 0.048,
        "y": 0.48
      },
      "kind": "image",
      "text": "Brand imagery",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1bf6db87-c2cf-454d-afda-fd9884711634",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.44,
        "w": 0.529,
        "x": 0.07,
        "y": 0.175
      },
      "kind": "image",
      "text": "Website mockups",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84abb95b-8fa0-408c-bfc3-745c74f71d50",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.085,
        "w": 0.314,
        "x": 0.664,
        "y": 0.645
      },
      "kind": "paragraph",
      "text": "Take the beautiful motion and still imagery the brand is creating for social media and use it as hero content on the website to create a luxury experience that also educates.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "009f91fd-e836-438f-bf69-e1dd34089cd8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.105,
        "w": 0.314,
        "x": 0.664,
        "y": 0.435
      },
      "kind": "paragraph",
      "text": "Through a website redesign, we can celebrate the Japanese traditions of skincare and the brand's commitment to both sense and science through visual storytelling and elegant layouts.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "625d3476-c1dd-4557-adb9-4babe073105c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.095,
        "w": 0.235,
        "x": 0.743,
        "y": 0.145
      },
      "kind": "title",
      "text": "3. Embrace Marketing",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c122eb19-2761-44a0-97ca-882e85a83a31",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}